Archives for 

the netherlands

Festival of Older People is coming! October 2017 The Netherlands

We are facing a worldwide demographic shift that has never occurred before. Slowly but surely a substantial part of the global population is growing older than 55. Expectations are that this will grow to 35% of the world’s population. That will change everything. It will change our visual culture, sound culture, the economy, healthcare, ways […] Continue reading →

Participation society in The Netherlands

Yoeum Phor elderly woman cambodia The way The Netherlands has arranged their healthcare arrangements have changed a lot the last two decades. The many baby boomers gradually getting their pensions and often becoming less able with the rising of their age, is one if reasons – next to some culturally motivated reasons – that it was said – that the […] Continue reading →

Have you ever a seen a Coca Cola commercial with a smiling 85 year old couple?

Nou Tab in his 'house' in Cambodia, elderly man with no income or health care Have you ever seen a Coca Cola advertisement in which two smiling elderly of 85 years old look at each other, radiant, sipping on the same straw? Forget it. Our visual culture is focused on young body images. With a demography in which the vast majority is young this is the ideal, even for the […] Continue reading →